According to THQ’s executive VP of global publishing Ian Curran, the all new anti-piracy technology found in the 3DS is believed to be completely foolproof to cracks from both homebrew lovers and pirates alike. Curran told CVG that the levels of piracy had seriously affected game sales by his company in the past on the DS Lite.

What excites me even more [than 3DS games] is that there’s technology built in that device to really combat piracy.

The problem with the DS market in the last few years, particularly with the DS Lite, is that it’s just been attacked by piracy. It’s made it almost impossible to shift any significant volume. The DSi combated it a little bit, but the 3DS has taken that a step further.

I actually asked Nintendo to explain the technology and they said it’s very difficult to do so because it’s so sophisticated. They combated the piracy on Dsi, which they don’t believe is cracked yet – but they know they’ve been hurt across the world and they believe the 3DS has got technology that can stop that.

Therefore, the opportunity for people to invest more in product development [on the system] and bring more 3DS products to market comes out of that. It’s going to probably cost us more to do it all in 3D – so we want to make sure we get a return on our investment when we do it.

The man really isn’t joking about the piracy problems – particularly thanks to the R4 card which has now been outlawed in Japan. There are a few who developed homebrew using the shady methods, but many many more used it to play commercial games for free. Here’s hoping Nintendo sorts things out and makes publishers feel more inclined to publish for the system without the fear of making very few actual sales.

Source: CVG